As a graphic designer, I played a crucial role in mock-up design for in-store materials showcasing new arrivals. My process involved conceptualising and creating detailed visual representations of print materials such as posters, banners, and shelf displays. I meticulously selected colour schemes, typography, and imagery to align with the latest product lines and the overall store aesthetic. By developing these mock-ups, I ensured that the designs effectively highlighted the new arrivals and captured the attention of shoppers. Additionally, I collaborated closely with the marketing team to ensure that the visual elements were consistent with the brand's messaging and promotional strategies, ultimately enhancing the in-store experience and driving customer engagement with the new products.